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From high tech electronics to high performance cars, this show covers all the gadgets, devices, and vehicles on the wish list of the modern man, and some he hasn't even thought about yet. The show will feature items that are widely available as well as those still in development. Each week My Toys will talk to the minds behind these amazing products and find out how they came to be and how they work. Investors and company leaders will also be interviewed for their unique insights into technology and its influences on society and culture. My Toys target audience is educated, upwardly mobile males aged 15-49.